Ever since 1881, Seiko has been enriching the watch industry with timepieces that speak of unparalleled watchmaking expertise. A brand that has progressed by leaps and bounds since its foundation, Seiko is today among the world’s largest and most coveted watchmaker brand. With an eventful and rich heritage, the brand has won many laurels for its pioneering initiatives in the horological world. Over a century of extensive skill and knowledge has led Seiko to deeply support and associate with the sports arena throughout its journey. Smart and fashionable, their timepieces have always been ahead of their time. It is this intensely futuristic vision that has enabled the brand to consistently produce revolutionary watches, keeping in mind parameters of both visual appeal as well as mechanical supremacy. Innovation and precision are some of the adjectives that can be used to describe the brand watches.
Their time keepers resemble a work of art and the brand focus mainly on crafting high quality and classy time tellers Seiko has been associated with sports, supporting international events including six Olympic Games, four soccer World Cups and twelve athletics World Championships.
The brand is endorsed by Darya Klishina, a rising star of Russian athletics and Novak Djokovic, a professional tennis player. A rage among aficionado, their watches are sought after the world over. The most popular Seiko Watch collections are the Seiko Astron, Seiko Kinetic, Seiko Lord Classic, Seiko Premier, Seiko Prospex and Seiko Solar.
History of the only manufacture with every watchmaking expertise
The story of Seiko began in 1881, when a 22 year old entrepreneur, Kintaro Hattori, opened a shop selling and repairing watches and clocks in central Tokyo. Today, after more than 130 years of innovation, Kintaro Hattori’s company isstill dedicated to the perfection that the founder always strove to achieve.
In 1892 Kintaro Hattori bought a disused factory in Tokyo and Seikosha was formed (In Japanese, ‘Seiko’ means ‘exquisite’, ‘minute’ or ‘success’ and ‘sha’ means house). It was here that Kintaro Hattori produced his first clocks and these marked the beginnings of a company that was to become one of the world’s most important manufacturers of timepieces.
Throughout the 1890’s, the success of Seikosha’s wall clock business increased, and Kintaro looked to broaden the range of his business. In 1895, he created a pocket watch, the Timekeeper. It was a vital step forward, without which the future of Seiko would have been very different as it paved the way for Japan’s first ever wrist watch.
In the beginning of the Taisho Era, pocket watches were still very popular and there were only a few wristwatches imported to Japan. Kintaro, however, was determined to be ‘one step ahead’ and embarked on the ardous task of creating Japan’s first ever wristwatch. In 1913, he succeeded and the Laurel was produced. In the early days, the company was able to produce only 30 to 50 watches a day, but, for the first time, Kintaro had established a lead on the rest.
In 1923, the Great Kanto Earthquake struck and the company’s headquarters and the Seikosha factory all burned down. A fresh start had to be made. Just after the earthquake, the company had created an entirely new watch and it went on sale in December 1923. It was the first to carry the name Seiko, introducing the world for the first time the brand name that was later to become synonymous with precision and accuracy, innovation and refinement.
The Seiko Quartz Astron was introduced in Tokyo on December 25, 1969. It delivered unmatched performance. It was accurate to within 5 seconds per month, 100 times more accurate than any other watch and it ran continuously for a year, or 250 times longer than most mechanical watches. The quartz revolution had begun.